NRCplus

Problem

Currently, 11% of new NRC subscribers drop out during the first 14 days.
Also, the digital resources are not used efficiently.

Solution

In the desired setting, the new subscribers feel like   loyal friends of the NRC. The highly educated 30+ ers want to make time to read the news

Discover

I started this project with  field research and deskresearch to find out how the targeted audience consumes news and why they would or wouldn’t subscribe to a newspaper. 
This has led to insights which i added to the collective insight wall.

Define

Implement techniques to define the needs of the stakeholders.

Defining Techniques

I took part in different defining techniques like for exapmle brain writting, COCD box etc. So that my team and I could set a direction in our design process.

Co-creation

To define the need and wants of the target group I inforced various tests, for example a co-creation session or a A-B test where i could extract what the user wanted.

Visualization.

To inform the client of the concepts we had come up with and also insights we had discovered during the discover and define phase. I made a research and a concept poster as visual support for presentations.

Design

During the design phase. I made sure that i designed with the user in mind and also my team. The design had to fit the needs of the user but also fit in the NRC+ as one body and not a separate feature.

POPUP III

Deliver

After six moths of hard work and sleepless nights, it was time to unveil the NRC+ app. The application prototype was presented in a exposision in which we would meet different professionals of the industry and also the client it self. To me was honored the role to visualize the concept in a unique way so that anyone who came by our stand could understand the concept in one time. 

I am very happy for the way everything went and proud of what i have accomplished with my team

Conceptor

Visual Designer

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